It’s quite evident that I love a good boycott. Give me a cause (Walmart… short skirts… chips in the ice cream… Times New Roman…) and a platform and I shall wave my banner high. However, I’d like to give my fellow boycotters a few lessons in Banning Behavior.
Apparently there are close to a million moms (or, at least an organization of them) who dislike Ben & Jerry’s new flavor. That’s fine, I tend to show preference to Chubby Hubby (who can resist pretzels + peanut butter + fudge?! Such salty/sweet goodness). However, a letter-writing campaign has ensued, trying to force the flavor off the market, taking away the right of the consumer to purchase a batch of Schweddy Balls as s/he would like.
So, my Million friends that are Moms, I say: It’s fine to dislike a product. Put your money where your mouth is and DON’T BUY IT. Purchase Breyers. Or Edy’s. Or give Columbus a little love and go for Graeter’s. If you don’t want to explain to little Caeden Braeden Jayden Frank why the balls are Schweddy, then don’t point them out to your kiddos. Surely you’re not narrating the entire aisle of ice creams and frozen food novelties?
And while we’re this close to the topic, a word on marketing to children… because I read again about the perils of McDonalds and cereals and every other red dye #5-filled food on the market and the regulations regarding such propaganda: it wouldn’t work if parents would simply say NO. Again, don’t buy it. If they don’t have profits, they can’t make the expensive flashy commercials that have your kids whining about the unfairness of life, why they’re so deprived and how you’re the worst mother ever.
Folks, sometimes there’s power in the pen, but always there’s power in the pocketbook.